Director, Communications

When someone asks me what I do and I tell them I’m a financial planner, it’s not uncommon to see their guard immediately go up just a little bit. They often assume there’s a sales pitch coming.
This perception of financial “advisors” as salespeople isn’t without some basis in reality. In Canada, the vast majority of financial advice is tied to product sales of one kind or another. This can introduce a conflict of interest and make one wonder: is this advice best for me, or is it best for the advisor?
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