Written in 2010, post the financial market debacle of 2008-2009, this book offers a straight talking, no-nonsense, opinionated approach of the investment industry and particularly the various types of investment products. Filled with plenty of on-line resources, it’s a good read, with the benefit of hindsight for some key learning from the last downturn.
Who should read this book?
People looking for a better foundation of investment principles, knowledge, a better understanding of financial verbiage, lessons learned from the last downturn and people who are thinking of opening an on-line brokerage account a.k.a “do-it-yourselfers”.
Key points & take-aways
- Chapters on Mutual Funds, Stocks, ETFs, Bonds, GICs, Do-it-yourself investing, Investment Advisors and additional resources
- Suggestions on essential building blocks of a portfolio
- Solid, low-fee mutual fund investment company recommendations for those looking for help
- Lessons taught by the 2008-2009 stock market meltdown
- Cautions regarding traditional Bond mutual funds
- Reasons to consider becoming a DIY’s & some advice for “novices”
- Ten traits of a good/bad Advisor
- Tons of on-line resource information for you to do your own homework!
Reviewed by Renée Verret, BComm, Certified Money Coach